SELECTED EXPERIENCE + WORK
Clarity in practice.
I’m Kate Kness, founder and Clarity Strategist at Clarity Forward.Across 20+ years, I’ve worked in business, nonprofit, church, school, creative, and technical environments. My experience spans IT and systems, operations, marketing and communications, brand and web strategy, customer and audience experience, and cross-functional execution.The through-line is simple: I step into complexity, see how the pieces connect, identify what isn’t working, and help turn it into a clearer way forward.
The Work Behind the Work
Strategy is only part of the story.
My work has crossed departments, industries, systems, and disciplines. I’m comfortable zooming out to understand the whole picture and zooming in far enough to figure out where something is actually breaking.
STRATEGY + GROWTHBrand and messaging
Marketing strategy
Audience journeys
Campaign planning
Growth opportunities
Performance analysis
Resource prioritization
Vendor evaluation
SYSTEMS + OPERATIONSWorkflow improvement
Process mapping
Database migrations
Systems implementation
Technical troubleshooting
Cross-functional handoffs
Project coordination
Vendor + stakeholder management
DIGITAL + COMMUNICATIONSWebsite strategy
Information architecture
Email + SMS
Audience segmentation
Paid media
SEO + analytics
Mobile apps
Content systems
CREATIVE + EXPERIENCEBrand development
Creative direction
Campaign identity
Print + publications
E-commerce
Customer/audience experience
Photography
Environmental + event materials
EXPERIENCE ACROSS
Small Business · Nonprofit · Church · K–12 Education · Healthcare · Dental · Retail +
E-commerce · Arts + Creative · Technology
SYSTEMS + PROBLEM SOLVING
Sometimes the problem isn’t the thing everyone thinks is the problem.A lot of my work happens before the visible solution.I’ve spent years troubleshooting systems, uncovering process gaps, improving workflows, evaluating tools and vendors, migrating databases, coordinating implementations, and figuring out why something that should be simple has become unnecessarily complicated.
Database + systems
Led patient-database migrations, software implementations, infrastructure upgrades, and technology deployments across healthcare, dental, industrial, and small-business environments.Process + workflow
Identify gaps in handoffs, audience setup, tooling, communication flows, and project processes, then translate them into practical next steps.Technical leadership
Advanced from administrative support to field technician and client support, then to Help Desk Manager over a 14-year IT career, managing technicians, client accounts, escalations, priorities, and concurrent projects.Cross-functional execution
Coordinate leaders, internal teams, vendors, contractors, and specialists around complex work where no single person owns every piece.
NONPROFIT + EDUCATION
Complex organizations. Limited resources. Lots of people to serve.I’ve worked inside nonprofit, church, and school environments where priorities compete, teams overlap, budgets matter, and communication has to work for very different audiences.My school experience has included website and content architecture, family communications, mobile-app updates, promotional materials, and collaboration with school leadership. I rebuilt and optimized a K–8 website through FACTS, the school’s integrated database and website platform, while supporting current and prospective family communications across digital and print touchpoints.
TOOLS, PLATFORMS + SYSTEMS
| Marketing + Analytics | Google Ads · Google Analytics · Google Search Console · SEO · campaign reporting · conversion analysis · audience segmentation |
| Web + CMS | WordPress · FACTS · Squarespace · Carrd · Subsplash · HTML/CSS · landing pages · UX · website content architecture |
| Email + Communications | Mailchimp · SMS platforms · mobile app communications · email campaigns · lifecycle communications · audience segmentation · marketing automation |
| Project + Collaboration | Asana · Notion · Slack · Microsoft Teams · Trello · Basecamp · project tracking · cross-functional coordination · vendor communication |
| AI + Workflow | Generative AI · prompt development · AI research + evaluation · knowledge-base management · workflow optimization · content iteration · process improvement |
| Creative | Adobe Photoshop · Illustrator · InDesign · Canva · photography · print production · creative direction · brand systems |
| Systems + Technical | ConnectWise · help desk/ticketing systems · GitHub repositories · practice-management databases · database migrations · software implementations · networking · user/account administration · command-line tools · technical troubleshooting |
FEATURED CASE STUDY
Easter at Christ Greenfield
Connecting strategy, systems, teams, and channels around one complex organizational launch.
2.5M+ impressions · 21.8K ad clicks · 27.5K website users · 60% of traffic driven by Google Ads
| Timeline | Feb–Apr 2026 |
| Role | Campaign Strategy & Digital Experience Lead |
| Channels | Web • Mobile App • Google Ads • Email • SMS • Print |
| Ad Impressions | 2.5M+ |
| Team | Cross-functional, multi-campus |
OverviewChrist Greenfield’s Easter campaign is one of the organization’s largest annual initiatives, spanning multiple campuses, ministries, audiences, and communication channels. I led the campaign’s integrated execution and digital strategy, translating organizational goals into a coordinated launch across web, paid media, email, SMS, mobile, print, creative production, and analytics. I partnered with organizational leaders, ministry teams, campus staff, vendors, and creative collaborators from planning through launch.
The ObjectiveCreate a unified Easter campaign that would:•Serve multiple campuses with distinct service times and events
•Reach both existing members and first-time visitors
•Coordinate dozens of digital and print deliverables
•Launch every campaign component on a fixed timeline before Easter weekend
My RoleI led the integrated campaign workflow from planning through launch, coordinating with stakeholders and managing deliverables across web, mobile, paid media, email, SMS, print, creative production, and reporting. I also developed and implemented key campaign experiences, including the Easter landing page, Google Ads strategy, mobile-app promotion, email and SMS journeys, visitor information, and supporting creative assets.
Deliverables
Campaign Strategy & Coordination
•Led the Easter and Holy Week campaign workflow
•Built and maintained campaign timelines and deliverables
•Coordinated with pastors, ministry leaders, campus staff, vendors, and creative collaborators
•Verified messaging, service details, and asset consistency across channels
•Produced campaign reporting and optimization recommendations
Digital Experience
•Easter landing page and homepage takeover
•Holy Week and Palm Sunday landing pages
•Custom “Invite a Friend” experience
•RSVP and volunteer-form integrations
•Visitor FAQ strategy and MARTi AI-assistant content
•Google Business Profile updates
•Mobile-app messaging, audience updates, event visibility, and campaign promotion
Marketing & Communications
•Google Ads across Performance Max, Search, and YouTube
•Multi-touch Easter email campaign
•21 Days of Hope email and SMS journeys
•Audience segmentation
•Campaign analytics and reporting
•Paid and in-app promotion of an original Easter music video
Creative & Print
•Easter campaign identity and Canva asset library
•Holy Week graphics
•Social media assets and presentation slides
•Easter invitation postcards
•Invite-culture yard signs
•Next Steps postcard for the Acts series and Baptism Sunday
•Street banners, A-frame signage, and pop-up signage
Results• 2.5M+ Google Ads impressions
• 21,800+ ad clicks
• 14,000+ tracked campaign actions
• 27,500+ website users
• ~60% of website traffic driven by Google AdsPost-event feedback highlighted a well-coordinated schedule, strong attendance, and a welcoming experience for many new visitors.
We developed a distinctly Arizona expression of hope and new life, drawing from desert wildflowers, open skies, and familiar local terrain.
Paid media performance across Search, Performance Max, and YouTube.
Automated SMS journey supporting daily encouragement and campaign follow-up, shown here using a workflow from the previous year’s campaign.
Central campaign hub with service details, visitor information, and next-step pathways.
Printed invitation designed to make sharing service information simple and personal.
Post-Easter follow-up connecting visitors to the next series and Baptism Sunday.
On-campus and community signage extending the campaign into physical spaces.
A connected campaign system spanning brand identity, digital experience, paid media, direct communications, print, and environmental design.
90-Day Giving Challenge
Connecting communications, participant experience, systems, and fulfillment into one coordinated journey.
| Role | Marketing & Communications Strategist |
| Channels | SMS • Email • Blog • Mobile App • Web • Merchandise |
A church-wide generosity initiative combining SMS enrollment, weekly content, digital communications, and branded merchandise to make participation approachable for both new and recurring givers.
OverviewI helped shape the strategy and managed key elements of execution for a 90-day generosity campaign, connecting the signup journey, weekly content, digital promotion, and merchandise logistics into one coordinated experience. I worked in partnership with communications and pastoral leaders on campaign messaging, rollout, story development, and participant engagement.
Contributions•Helped shape the campaign strategy, participant journey, and rollout
•Developed and managed the SMS signup journey and promotional-code process
•Coordinated the weekly blog and text-message cadence
•Contributed to campaign messaging, content development, and digital promotion
•Managed the T-shirt ordering experience and supporting logistics
•Helped coordinate campaign details across communications, pastoral leadership, and participant touchpoints
OutcomeThe campaign launched across multiple organizational channels with a connected participant journey from initial signup through weekly encouragement and merchandise ordering.Over the course of the challenge, participants shared stories of increased giving, renewed trust, and generosity in action. The closing campaign connected their participation to tangible ministry impact across student discipleship, local outreach, and global missions.“Over the last 90 days, we’ve seen hearts realigned, hope renewed, and faith put into action.” — Pastor Tim Ahlman“Huge thanks to Kate, who’s been working so hard behind the scenes to pull this off—from logistics and content to getting the T-shirts ready!” — Marlene Lamb, Communications Director
SELECTED CLIENT + PROJECT WORK
Selected work showing how strategy, systems, communication, and creative execution come together to solve real organizational problems.
The Grove
Website strategy, information architecture, brand content, and digital experience designed to make a complex organization easier to understand and navigate.
ʻĀina Organics
E-commerce strategy, online-store build, visual direction, product experience, and photography for a Kauaʻi-based retail brand.
ʻAnchored Biblical Counseling Brand Identity
Brand discovery and identity development, translating a wide range of ideas into one clear, cohesive visual direction.
Annual report design, editorial layout, and collaborative content development.
Print campaign design for youth ministry outreach, event promotion, and family engagement.
Publication design, creative direction, artwork photography, and artist interviews for a regional arts publication.
Visitor experience strategy, content organization, editorial design, and stakeholder collaboration.
Branded merchandise and apparel for church, school, and campus communities, plus Shopify store creation and ongoing management.
Conference identity, logo design, and supporting event branding.
